Here’s Twitter For Newbies:
FOLLOWINGS are those you follow. They are your source of info.
FOLLOWERS are your fans. They receive your tweets.
How to build Followings:
A. If you use your Twitter for PRIVATE PURPOSES
Search their names, verify they are the correct people you’re interested in, click follow. You can follow your personal friends or family members. You can follow celebs you’re a fan of. If you can’t live without their news, you click WHITE-LIST. You’ll know when your favourite musician will perform in your city, what time your favourite tennis player will compete, or where your favourite artist will exhibit. Just don’t expect them to follow you back.
B. If you use Twitter for BUSINESS PURPOSES
(i) In your profile description, mention your category (such as artist and author). Make sure to list your link so people can check your work.
(ii) Search by category, then click follow.
(iii) After a few clicks, follow their followers. First you open a full profile, click on this person’s FOLLOWERS, and a drop-down list will appear. Choose who you’d like to follow, then click follow. Clicking on this list is much faster than doing the search in step (ii).
The ones you click are your FOLLOWINGS.
(a) Do not follow the snobs (those with large FOLLOWERS but few FOLLOWINGS) because they won’t help your cause, as they will never retweet you. If you’re going to die without following them, put them in the White List AFTER you’ve passed 2000 followings (preferably after 3000 though).
(b) Skip the weirdos (those selling followers, sex, and the likes).
Your followings will happily follow you back, becoming your followers, because it is EXPECTED. They understand how important Twitter is. Most have excellent manners and will retweet your promotion.
(iv) When they follow you back, please help to retweet their tweet.
(v) Soon you will get FANS, followers who aren’t your followings, because:
(a) Twitter suggests you to people in the same category.
(b) People will notice YOU because your tweets in step (iv) will visible to others
You are expected to follow back your Fans. Skip the weirdos, but it’s fine to follow back people from different categories.
(vi) Everybody gets stuck at 2000 followings, unless you have equal number of followers or more. This is a cutoff point meant to deter spammers. Here you must use a program to flush your non-followers. I use http://www.justunfollow.com because I get to make my own decisions – as opposed to automated deletions which may unfollow your best friends.
(vii) At 2000, you’re bound to have built friendships with many fantastic people too. They have cool blogs and websites that you’ll enjoy visiting. Tweet out these blogs and websites. Continue to re-tweet their important tweets. They’ll reciprocate. Your name will reach more people, and they will follow you. Soon you will pass the 2000 follow-backs, and your followings/followers will increase again.
(viii) At 3000+ you’ll get heaps of Fans every day. Skipping the weirdos, please follow them back before adding others.
(C) If you like, using your wit, combine business and interesting info to make your tweets atractive. Tweet them side by side.
There. Have fun!
PART TWO: UPDATE (Aussieland July 24, 2012)
The above started the following discussion on a Facebook wall. I re-post here as it is relevant. Many thanks to friends for their input.
(Link to the above post)
Jeffrey Getzin likes this.
Thomas A. Knight I have to say… I disagree with almost everything in this post. This turns twitter into a numbers game rather than a social platform. Here’s the reality: if you use this approach, 90-95% of the people who follow you will not care about what you post.What you want on twitter is quality followers. People who have followed you because you’re an interesting person or because they see something of value in your tweets. These people are your buyers. Not those who only follow because you followed them. I would rather have a thousand quality followers, than 10,000 shallow followers.
Thomas A. Knight Twitter is simple to understand: Be social. You talk to people, about
things that interest you. Preferably things that are close to the genre you write in. Make sure your BIO is filled out and your website link is in your
bio, and readers will find you.I couldn’t tell you how many of my followers have stepped up to buy my
book, but lots of them have. And I’ve made some great friends there.7 hours ago via ·
Sydney’s Song Thomas, thanks. What I cover in this is only the NUMBER aspect. There’s also the CONTENT aspect (it’s the account holder’s job to make it interesting, not mine). And the PERSONAL aspect (how intriguing are you?), the PRODUCT aspect (again, quality is the account holder’s responsibility).
I clearly stated, first you must decide whether your PURPOSE is personal or business.
If you’re using Twitter for MARKETING you need a huge following – or you’ll be shouting to the void.I added this in reply to a question about automated “thanks” :
” Some of those “thanks” are really rubber stamps – they are Auto Reply.I’d recommend acknowledging new followers by retweeting their own tweets. They are normally very grateful and reciprocate by retweeting yours – they understand your marketing need and in Twitter we are being social by HELPING each other. They’ll also send you a personal message when they get the chance (remember, they’re VERY busy just like you). Twitter for marketing works better when you have a massive followers, and you won’t always have the time to chat with every single one of them – and this applies both ways. Try to make your profile description intriguing – many will be interested to know YOU better (so far, my website has served me so well in his regard), and you’re bound to gain wonderful personal friends – from where you knew not – from what is originally a “business” tool.”People in Twitter are like in real life, only a portion of your entire acquaintance will be Quality people – but you still extend respect and courtesy to the Lesser beings. I have many Quality followers who have become my personal friends – several of them have followers over 100,000 but they still follow back their Fans because in Twitter we socialise by helping each other’s business.I was highly skeptical about Twitter and only opened an account in April to be allowed to use its logo on my new website. The experts say Twitter is a great marketing tool. I don’t know about sales – my book isn’t even out yet. But people start to notice that I – and my novel – EXIST. I notice since I reach around 3000 followers, every day I get minimum 50 new Fans – followers who are not from my followings – because they SEE me somewhere in the cyberspace.Whatever your quality, how on earth people will buy your product when they don’t even know you exist?6 hours ago via ·
Thomas A. Knight As I said, I disagree. One quality follower is worth more than ten what I
call “sheep”. People who blindly follow back everyone.If I have 1500 followers, where at least 30-40% are quality followers, that means more than somebody who has 3000 sheep.It’s still a numbers game, but it’s a different kind of numbers game. I’m building relationships, creating connections, and meeting people right in
my target audience. Many of them have bought, read and enjoyed my book and
are patiently awaiting the second in the series. When the second book is released, I will tweet it, and they will buy the book, and retweet about
it. Why? Because I don’t talk about my book all the time. I talk about
stuff that interests them.When I make a call to action on my twitter feed, I get a HUGE response,
because I’m not constantly calling them to action. It’s still a business
feed, but social networking is about being social. It’s not about winning a numbers game.Consider this: I know a number of people who have followers in the tens of thousands. I even know one guy with over 250,000 followers. I get a bigger response when I post a call to action, than any of them. Because my
follower list is quality followers. People who *want* to follow me.You don’t need a ton of followers to make a big splash. You just need the
RIGHT followers.6 hours ago via ·
Sydney’s Song Patrick. Marketing experts say familiarity will result in sales. Tweets are short news/ads. Millions of people are addicted to it – attached to their screens day and night, checking in every few minutes. (Methinks this is sad, but it’s true.) Your Followers will see your tweet in their feed. Make sure to use your handle each time (for me, it’s @sydneyssong), because when others retweet you YOUR NAME/BRAND will spread like raging fire to thousands of screens. That is, *their* followers’ screens.Here’s in an example. A new following/follower invited me to her website, and I tweeted out her book (she didn’t ask me to). She emailed me a personal thanks. I replied to her email:R***, these friends re-tweeted my tweet on your book tonight:
@h*** 206 followers
@k*** 298 followers
@C*** 1671 followers
@S*** 1184 followers
@S_*** 3274 followers
@T*** 2466 followers
@T_*** 1984 followersThere. For the next several days, more followers of mine (some with really HUGE followers, eclipsing the above numbers) have retweeted her book. And guess what? My followers’ followers retweeted *this* tweet too! So *my* name arrived in thousands of screen – when all I intended to do was HELPING out a new follower. That is the power of Twitter.Another example is a friend’s promo I saw on Google+, a book on car maintenance, Grader Gal’s Simple Steps to Car Maintenance: Terri Louise: Amazon.com: Kindle Store » Terri didn’t ask me, but I tweeted it out. It’s been multiplied multiple times too. She’s real grateful.In my book, this is being social.
Thomas A. Knight That’s not being social. That’s advertising.I’ve spent hundreds of hours trying different approaches to twitter, and
the ones that get the MOST pay off, are the ones involving real
conversations with people. Yes, you should help other people promote their
work, to a certain extent. But I don’t agree with the practice of automatic follow backs. Consider how many people you follow. Now consider how many of those people you actually pay attention to. Are you providing them with
value beyond your initial tweeting of their book, etc? Do you interract
with them daily? or are 90% of them just numbers?I suspect the latter.I’m not interested in that. I’m shooting for a base of people that I follow
that provide me with value. In return, I try to provide value for other
people, including them. I help promote peoples work when I think it’s
worthy of promoting, and I have the time, but I don’t promote everything, because not everything is worth promoting.I focus on my target audience, because that’s where I’m going to get the
Sydney’s Song Thomas. I call it being social, because I judge an action according to the motivation. My motive is to help my friends.I call people to take notice. I ask them to check out the books/blogs/etc (I only add “advertising” prompts when I personally know the product). People can decide for themselves whether it’s worth buying.No, I don’t interact with them daily. But whenever I sit on the train after work, if I see them tweeting something of interest, I DM them and we normally end up chatting. I chat more with them on their blogs.4 hours ago via ·
Thomas A. Knight See, thing is, what you’re telling me here, is *not* what you told people
to do in your blog post.My issue is with people who blindly follow back everyone who follows them
for no good reason other than “It’s polite”. It’s not polite. It’s number-padding. It’s pointless. If you have no intention of ever
interacting with a person or engaging them in any way, why would you bother following them?If people make no effort to engage with me, I don’t follow them back.
That’s just the way it is. If they want to unfollow me because of that?
Well, it doesn’t really hurt me at all. I’m not being a snob. I’m being practical. There are only so many people I can interact with on a daily
basis. So I pick and choose those people carefully.4 hours ago via ·
Sydney’s Song Oh okay, when I wrote the blog I was just focusing to answer Alex’s question on the *technicality*. I will now update my blog that that was only the NUMBER aspect, and will include a few things of what I’ve said here. Thanks for the tip.Again, Twitter has several purposes. Sounds like yours is used for PERSONAL purpose. Mine was intended for MARKETING – but it’s brought me many fascinating *friends* (not of the *fake* variety). A few are *secret* individuals who won’t tell others of their real identities on their fascinating websites.
Thomas A. Knight oh no. What I do on Twitter is marketing.It’s called attraction marketing. Where you present something of value, and
use it to draw people to you, rather than going out and hunting people down.My twitter is very much a marketing platform. I’m just doing a different
method of marketing than most people do.
Hart Johnson ?Patrick – I think the real trick to enjoying Twitter is to take crack. (meaning I am with you–it is just the wrong pace for me–it is too ADHD to look at my regular feed and too much of a time suck to follow a regular conversation because it moves too fast). And I’ve run into a real problem following the number game… NOW Twitter won’t let me follow any more (I follow 2000 with just under 1700 who follow me)–I SHOULD have only followed industry people initially, but instead politely followed back almost everyone. Now when there are people I really want to follow, they won’t let me without a new profile (what a heap of crap THAT is).Facebook and blogging are far more suited to my personality and the way I can commit my time. I do pretty well with both and really only Tweet to share blog posts. Blogging allows for in depth relationships building and facebook allows you to check into a conversation a few times a day without committing to hours at a time.
Thomas A. Knight Hart, you can use a service to unfollow a bunch of people who aren’t
following you back. That sad part is, there are probably a bunch of people
who have followed you, got the follow-back, and then unfollowed.I always watch my following-follower ratio. I currently follow about 1100 people, and have around 1500 followers, give or take depending on the day.
I follow very few people who don’t follow me back. People that I *do*
follow without a follow back are people I’m really interested in.
Janet Oakley This is a really looooong conversation. A lot of interest here.:> I enjoy twitter and check in a couple of times a day. There are alot of interesting articles on the biz tweets link me to and I’ve had wonderful little chats with authors around the world, some very well known. It’s a social yakking place. A very low percentage of your tweets should be about your books and stuff. You’re there to chat and make friends. They’ll remember when you tell them about a post you’ve put up or a book come.
Thomas A. Knight Unless you don’t actually have a twitter account, in which case I’m just
making stuff up. :)Obnoxious self-promoters? I don’t generally follow people like that. And if people turn that way, I unfollow them. I don’t know if this is etiquette or
not, but I can’t stand to look at it. 🙂
Hart Johnson I got Qwitter updates for a long time so I was notified when people unfollowed. Haven’t gotten any more ages, so I suspect it isn’t working anymore. The ones I’d LIKE to unfollow are a bunch of musicians–there are very few I’m actually interested in, but I was being supportive.Patrick-pretty sure I follow you–you snuck in there before that 2000 thing. If I were there enough to see multiple messages of the same thing day in and day out, I’d unfollow those, too–I hide them on FB. I just know on Twitter I don’t notice them as I’m only there about 3 times a week.
Sydney’s Song Hart. Take it at the pace you’re comfortable with, the key is to enjoy what you do.Everybody gets stuck at 2000, I wrote on the blog what to do about it. There’s no need to create a new profile (unless you want a private account). Once you pass 2000, you can follow your favourite people again.Yes Janet. It’s rather like watching TV, we want the ads to be less than the main show. I chat and I tweet out great quotes.Patrick. Just scroll your screen until you see something that interest you. But it is important to tweet out the news/facts about YOUR book at least once a day – people will be aware of it and anticipate your book (hundreds will DM you to ask about it).I white-list ABNA friends.
Marianne Sheldon Waller This is an interesting conversation. I got a Twitter account quite recently, and for the most part just can’t be bothered with it. I check it once every couple of days at most because it just moves too fast for me. And when people do actually say something interesting, (which doesn’t happen very often) I’m not sure of the etiquette for replying back. Do I reply to people I don’t actually know in any other forum but Twitter? It feels downright rude to me to do so – as if I’ve butted in on an overheard conversation. I’m finding my real life social anxiety issues have carried over into the Twitterverse a lot more than they have into Facebook where I have a better sense of who my “friends” are. Oh, and I unfollow anyone who just advertises on it.
Hart Johnson Marianne-I think people love comments to their comments–it makes them feel clever to have earned a response, so go for it on that front (at least for the not super famous people–sadly, Nathan Fillion never answers back *shifty*)So, Ia-once I have 2000 followers, I can follow again? is that the trick?
The above discussion illustrates the many possible use of Twitter – and you can always combine them.
For further read on Twitter as a marketing platform for authors, I recommend Jonathan Gunson’s Twitter For Authors (check out http://BestsellerLabs.com/Bestseller-Secret) where he outlines the following steps:
– Building Book Visibility
– Building Large Twitter following
– Converting Your Following Into Book Sales
Happy tweeting and have a successful life!
UPDATE AUGUST 11TH
Smart girl Patricia Macias held a Facebook event titled “Join me on Twitter” this week. Good one! This is the easiest way to invite all your Facebook friends and subscribers to follow you.